About
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Lead UX Designer
Metix Medical
Glasgow
The advocate (INFJ) and dog mama to a toy poodle
drawing digital illustrations, doing yoga and zumba, road trips to go dog walks in nature, reading, visiting exhibitions and art galleries, and hand embroidery
healthcare, psychology, storytelling of people, animation, folktales and travel
case study - tripr
Project Scope:
Responsive website and branding
Role:
UX/ UI Designer
Team:
Solo project with daily stand-ups with client
Duration:
10 days
Develop:
- Ideation
- Gathering and Analysing Requirements
> Ideas
Deliver:
- Prototype and Interactive Design
- Usability Testing and Analysis
- Build & Finalise
- Presentation
> Solutions
Discover:
- Empathise
- Research
> Insights
Define:
- Data/ information Analysis
- Synthesis Data
- Find Insights
> Specifics
Background
The initial stakeholder kick-off meeting was conducted in-person with one of the clients.
Prior to the meeting, I prepared a list of questions to help guide the meeting and discover the needs and wants from the project and the pain points of the business that the client felt needed solved.
Problem statement
From the client meeting, I discovered his problem statement for the project.
Young backpack travellers find it difficult and confusing to easily discover all-inclusive travel experiences that small, independent businesses provide because information is vast and unclear.
"My user journey sucks!"
Problem
Sprint Planning
Working to a short time frame, it was crucial that I organised my work load.
To do this, I created a strategy blueprint then broke down the project into smaller tasks and organised on a Kanban board.
Survey
49 respondents
Most time-consuming
- Filtering options (24)
- Logistics (23)
- Managing budget (20)
- Reading long descriptive texts (17)
Filters
- Location (41)
- Cost (35)
- Dates (25)
- Accommodation type (15)
Must see
- Cost (41)
- Accommodation (34)
- Location details (33)
- Dates available (30)
Likes to see
- Customer reviews (44)
- Photographs of past trips (21)
- Simple layout (21)
- Beautiful photographs (30)
Customer Interaction Data
Conversation Logs
For the Brazilian market, due to time differences, time restraints and language barriers, I was unable to interview any current customers.
Therefore I gathered the data from previous text conversations and after translating was able to discover the issues that occurred frequently during interactions with Brazilian customers.
User
Story
As a:
Portuguese Traveller
who likes to experience new activities.
I want:
to be able to try new activities outside of my usual routine.
So that:
I can have new life experiences
to discover new interests
and widen my friendship circle.
User
Story
As a:
Brazilian Traveller
who likes to do fun activities with others
I want:
to be able to go on short all-inclusive trips.
So that:
I can enjoy myself
doing activities and meeting new people
within my budget
User
Story
As a:
International Traveller
who likes to experience new cultures and make friends.
I want:
to be able to go on short trips to meet people.
So that:
I can easily find new friends
whilst having an authentic local experience.
HMW
Improve user journey flow and rebrand both sites to have consistency,
so that the user knows and understands what the company does.
User Flow
Home
Searches
destinations
Selects
destination
Selects
dates
Selects
experience
Reviews
booking
Views
experience
Confirms
booking
Views
more filters
Views
filtered
list
Receives
booking confirmation
Usability Testing
I began initially with low-fidelity paper wireframes and tested with 5 users.
The results showed that there was a lot of prompting required and users felt that some filter screens were missing.
These iterations were implemented into the mid-fidelity interactive prototype.
Iterations
- Adjusting the spacing of some elements.
- Adding interactions that users frequently tried to take and allow them navigation to complete task.
- Add styling elements.
Brand Redesign
To update the visual identity of the company, I began looking at the elements their current sites had.
As the client specified the only element he liked and wanted to keep was the current logo, I focused my colour palette around this.
Before moving on to conduct market research and discover what competitors were offering.
Competitor Analysis
During the client interview, he mentioned Vou de Trip and Try Portugal as competitors therefore I began research with these companies.
From the interviews with users, I listed all the companies that were mentioned and through affinity clusters was able to choose the other top competitors to research further.
Style Tile
Using information gathered during the research stage, I used elements of similar style to those used by competitors such as layout, colour palette, font and icons.
Using information gathered from surveys and interviews, I included mostly imagery that showed real customer photos/ photos from past trips with less official photography.
Learnings
01.
MUITOOOO Portuguese
02.
Solo working to complete a full UX/ UI Design project with an industry partner.
03.
To use Notion
04.
Networking opportunities amongst Lisbon tech scene.
Next Steps...
- Other User Flows; Take Ana and Natalia on a trip.
- Accommodation selection; option to select different room types.
- Desktop interface; take mobile design to desktop
case study - Weegee
Project Scope:
End to end Mobile App
Role:
UX/ UI Designer
Team:
Solo project with daily stand-ups with client
Duration:
10 days
Background
Fun People Inc. is an educational company born in 2014. They offer in-person courses for adults of languages, music, yoga and cooking. Their main attraction is workshop camps.
They want to provide an engaging online experience for people who cannot attend the workshop camp, therefore the objective of the project is to create a separate brand identity and online learning platform.
Learnings
- Keep the flow simple
- Work on presentation throughout the project
Next Steps
- Complete High-f
- Create more challenging tasks and levels
- Design more animations and backgrounds
case study - atlas
Project Scope:
Mobile and Desktop responsive website
Role:
UX/ UI Designer
Team:
Group project with Pedro Fernandes and Tiago Silva
Duration:
5 days
Background
The rise of the digital press has seen a tremendous peak over the last years. The audience is increasing as Millennials grow older, demanding all sorts of content.
Design a responsive online platform for a magazine, newspaper, or blog directed to meet the presented User Personas' needs and goals.
Name: James
Age: 33
Reads: Bloomberg, Time and Forbes
Topics: Sociology and Economics
Frequency: Reads after work
Motivations: Personal and professional growth
User Persona
For this project, we were given an already established user persona therefore to conduct user research we recruited people who had similar profiles to the persona.
Interviews
We conducted interviews with 5 users.
After preparing our interview guideline questions, we worked in pairs on a role swapping rotation basis to conduct the interviews.
One team member would be the moderator conducting the interview and the other was the notetaker whilst the third member stayed elsewhere to conduct secondary market research.
- Usually articles are too long
- In-depth information, but able to read quick
- Clear information
- Get up to speed on latest
Market Research
When conducting market research, we were benchmarking to look at the following aspects:
- Layout
- Sitemap/ Navigation
- Colour palette
- Fonts
- Logos
- Imagery
- Article content
- Tone of writing
Low-fi
- Map link was not clear and didn't look like a clickable element.
- Timeline and context of story are great ideas.
- Missing a general search field.
Learnings
- Colour and text styles makes work flow faster and easier
- Working late wasn't always productive
- The jump from mid-fi to high-fi took longer than expected
Next Steps
- Change the map to a globe
- Make a light version
- Give the Desktop version more love
Want to work together?
I can be reached at...
Location
UK
Phone
+7494880386
LInkedin